Blue color is scarce in the plant world. For this reason, a natural colorant that is stable at different stability conditions has become an obsession for the color industry. There are multiple origins for other colors, yet a reliable, high-quality source for blue has been lacking. Until today.
The Jagua (Genipa americana) is a fruit native to the American tropics, within which lies the best source of a natural blue color.







When combined with other natural colors it is possible to find an infinite palette of natural colors.